My name is Scott Walldren and I’ve lived in the Atlanta area for close to 6 years now. I’m based in Sugar Hill, GA which is between Cumming and Buford if you’re driving down Highway 20. By day, I am the proud Group Director of SEO at 360i, one of the world’s best digital marketing agencies. I have worked in digital marketing in various capacities since I was in high school and hand coded my own tribute page to the Hitchhiker’s Guide to the Galaxy on the now-defunct MCS Net.

I graduated summa cum laude from North Park University with a BA in Business Administration, so while experience has taught me to be a realistic optimist, knowing how advertising and marketing plays with the bottom line is very important to me.

I spent the first part of my career designing, coding, and developing websites for Americaneagle.com. Over time, I advanced in my experience to help lead the company’s SEO and PPC initiatives across over 20 clients before joining the full-service agency world at Razorfish. The big agency world exposed me to different marketing disciplines and gave me invaluable experience being part of cross-channel integrated client teams where I picked up skills for display, social, and email marketing.

After relocating to Atlanta and a brief stint in-house shoring up digital marketing strategy for Case-Mate, I joined DigitasLBI where I grew into the role of Associate Director of Search Marketing. From there, I reconnected with my SEO roots with 360i, where I’ve been happily employed since 2014 co-leading the practice with my VP.

I’ve worked with clients across a wide and deep variety of industries including Sports & Entertainment, Beer & Spirits, Travel, Finance, Banking, Home Services, Ecommerce, Professional Services, and Retail.

If you are interested in contacting me regarding a consulting project or retainer, please reach out via my contact form or LinkedIn. I look forward to connecting.

PPC/SEM Consulting

The following are some of the services and tactics I am used to performing for my clients with respect to Paid Search advertising.

  • Performance Audit & Analysis
  • Google AdWords and Bing adCenter Account Setup
  • Account Optimization
    • Structure: Campaigns, Ad Groups, Match Types
    • Audience Targeting Strategy
    • Negative Keyword Strategy
    • Bid Strategy
    • Geo and Device Targeting
    • Ad Copy Development
    • Product Listing Ads
    • A/B Testing
  • Google Merchant Center Account Setup
  • Google Merchant Center Feed Setup
  • Measurement Strategy
  • Baseline & Performance Reporting

Search Engine Optimization (SEO) Consulting

The following are some of the services I provide clients with respect to SEO.

  • Technical Audits
  • Visibility/Ranking Research & Analysis
  • Keyword Strategy Development
  • Competitive Research & Analysis
  • Content Strategy
    • Planning
    • Development (Writing / Editing)
    • Optimization
  • Communications Planning
  • Organic Social Media Profile Optimization (Pinterest, YouTube, Facebook)
  • Blog Development (WordPress Setup and Optimization)
  • Baseline & Performance Reporting