Providing great examples of his main points through his own and others’ work, this book really hammers home the key points of storytelling. The editors of this edition did a great job cleaning up and presenting the examples making it a quick and easy-to-digest read.

I felt the last fifth of the book seemed padded, but it was definitely worth the read – and the purchase. I intend to come back to this book again and again as I work on my own storytelling and illustrations.

We Wear the Mask

By Paul Laurence Dunbar (1872-1906)

We wear the mask that grins and lies,
It hides our cheeks and shades our eyes,
This debt we pay to human guile;
With torn and bleeding hearts we smile,
And mouth with myriad subtleties.

Why should the world be over-wise,
In counting all our tears and sighs?
Nay, let them only see us, while
We wear the mask.

We smile, but, O great Christ, our cries
To thee from tortured souls arise.
We sing, but oh the clay is vile
Beneath our feet, and long the mile;
But let the world dream otherwise,
We wear the mask!

In their recent book, University of Chicago professors Richard H. Thaler & Cass R. Sunstein argue that humans’ decisions are not made freely.  We (and our customers) are captives of circumstance. The context in which one makes a decision always shapes one’s choices.  Why do we choose the paths we do?  Is there a Wizard or Witch of Oz behind the curtain manipulating the fabric of the universe to lead our customers down the Yellow Brick Road to our Thank You pages?  Yes—and no.

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Two weeks ago, I wrote about Google’s Search Based Keyword Tool which is a great tool to examine your keyword strategies – be they organic or paid.

If you have any topics of interest you’d recommend I tackle, leave me a comment!