Designing Choices Your Customers Will Want to Make

Published this week in Search Marketing Trends Issue #147 is my most recent article: a review of “Nudge’ and its applicability to the wonderful world of marketing.

In their recent book, University of Chicago professors Richard H. Thaler & Cass R. Sunstein argue that humans’ decisions are not made freely.  We (and our customers) are captives of circumstance. The context in which one makes a decision always shapes one’s choices.  Why do we choose the paths we do?  Is there a Wizard or Witch of Oz behind the curtain manipulating the fabric of the universe to lead our customers down the Yellow Brick Road to our Thank You pages?  Yes—and no.

To read the full article, please follow this link.

Thanks for reading!