My Writings. My Thoughts.

Designing Choices Your Customers Will Want to Make

// April 29th, 2009 // No Comments » // Search Engine Marketing, Writing

Published this week in Search Marketing Trends Issue #147 is my most recent article: a review of “Nudge’ and its applicability to the wonderful world of marketing.

In their recent book, University of Chicago professors Richard H. Thaler & Cass R. Sunstein argue that humans’ decisions are not made freely.  We (and our customers) are captives of circumstance. The context in which one makes a decision always shapes one’s choices.  Why do we choose the paths we do?  Is there a Wizard or Witch of Oz behind the curtain manipulating the fabric of the universe to lead our customers down the Yellow Brick Road to our Thank You pages?  Yes—and no.

To read the full article, please follow this link.

Thanks for reading!

Google Shows How to Do More with Less

// April 8th, 2009 // 2 Comments » // Search Engine Marketing, Writing

You can read me in this week’s edition of Search Marketing Trends where I discuss Google’s new “Do More with Less” section and its useful (and mostly free) tools for those of you interested in web marketing and metrics.

Let me know what you think of the article. 

Two weeks ago, I wrote about Google’s Search Based Keyword Tool which is a great tool to examine your keyword strategies - be they organic or paid.

If you have any topics of interest you’d recommend I tackle, leave me a comment!

What’s Cooking?

// March 13th, 2009 // No Comments » // Site Updates

Not a whole lot has been brewing for this site.  You’ll notice that there’s a new “free” theme from Woo Themes.  My friend Dan recommended I check them out…so I’m giving this a shot.

I’ve developed a rough idea about what’s going to be up here soon, so stay tuned.  Essentially, expect reviews, articles, and more concrete things than you’ve seen in the past.

I will also post personal things, but my “Editor” (the little voice in my head) will have executive authority over what actually makes it up here.

In the mean time, sit back, relax and read someone else’s blog.

If You Lived Here You’d Be Home By Now

// February 17th, 2009 // 3 Comments » // Site Updates

The repurposing of this website is well under way.  While there is yet no plan, flying in the face of facebook, I would like to use this space to share with those who care to read, things about which I am most passionate.